Search Engine Optimization and Search Engine Marketing
Search Engine Optimization
If you build it, they won’t necessarily come. Especially if they can’t find “it”!
As a standard, BitWise Solutions applies basic, organic search engine optimization techniques to all Web design and development projects. Search engine optimization refers to the efforts made toward a high ranking on the search engines. Whether you’re preparing for a complete Web site (re)design or simply applying SEO to your existing site, slight adjustments in the code can mean the difference between top placement and not.
Our basic Web site SEO services include applying title tags, description and keyword meta tags, alt attributes, header tags, form work-arounds, plain text site maps, intuitive page and directory naming, and smart Web design and coding practices. By combining the expertise of marketing and Web programming, our SEO team will implement strategies that meet Web standards.
Eyetracking studies tell us that the top left corner of search results get the most attention. Overall, organic results (non-paid search results) receive the most attention. Think about your own search habits… How likely are you to click beyond the second or third pages of search engine results?
Spending on SEO is up more than double and is expected to continue to grow. Working with a search expert can improve your placement, dramatically increasing the number of visits to your Web site, for a relatively small investment.
Search Engine Marketing
What do you get when you combine the insight of former Google Adwords team members with the long-standing innovation and expertise of BitWise Solutions? A powerful Internet presence that exceeds your marketing goals and positively impacts your bottom line.
Search Engine Marketing (SEM) refers to all paid inclusion on search engines, also known as pay-per-click advertising. Each major search engine has a paid placement program that allows you to bid for top placement in the “Sponsored” section of search results. By bidding on keywords that trigger your ad, you only pay when your ad is clicked. Throughout your pay-per-click campaign, BitWise monitors your account and maximizes your budget for a greater return on your investment.
Every major search engine has a paid placement program and purchasing these ads will ensure visibility for your Web site in search engines for particular keywords/phrases. Throughout the process, BitWise applies techniques from a variety of pay-per-click best practices. By partnering with BitWise to manage your search engine marketing campaigns, you will benefit from having a pay-per-click expert (did we mention that they're Google alumni?) on you team constantly monitoring your account. Our search engine marketing services include strategic planning, pay-per-click campaign facilitation and reporting.
Search engine marketing is unlike any other marketing medium. Pay-per-click campaigns are flexible, their results are measurable and the ads are targeted. At BitWise, we’ll work with you long after your Web site is live to deliver a better return on your investment and make the most of your Internet marketing budget.
To learn more about our Pay-Per-Click Search Engine Marketing Services please contact us today.
